Visual Merchandising Students Visit Macy's during Trip to the Big Apple

Hugh Baird’s Visual Merchandising and Promotional Design students have recently returned from a trip to New York. In total, 21 BA[Hons] and Foundation Degree students were part of the educational trip to the “Big Apple”. The three nights, five day trip was in aid of project work linked to the iconic Macy’s department store and to enable comparisons linked with the high street stores and brands around the UK.

Students along with three tutors, Colette Mawdsley, Angela O’Brien and Marc Bailey flew into New York’s JFK airport from Manchester and stayed at the Hotel Wolcott in Central Manhattan. The 5 day trip to New York has given students the opportunity to visit New York’s many tourist attractions such as The Empire State Building, Central Park, Times Square, the Rockefeller Building, Ground Zero as well as a tour around other sites in New York.

The main highlight of the trip was the Behind the Scenes tour at Macy’s Flagship department store in Herald Square. Macy’s, founded in 1858 relocated to the 9 floor department store in 1902 and since it’s 7th Avenue addition in 1924 it earned has the title of the “World’s Largest Store” and is the second most visited attraction in New York after the Empire State Building. During the tour, our students learned about the strategic selling techniques that have made Macy’s such a lasting success.

The experiences gained by the students who went on this New York trip will support their overall learning and development throughout their studies on the Visual Merchandising and Promotional Design course. Trips planned for the course in 2013/2014 include Paris and Milan, which in turn will complete the Hugh Baird College marketing bag which has been the focus in many of the promotional photographs throughout the New York trip.

Colette Mawdsley, course leader for the Visual Merchandising courses commented “The trip to New York has been a great experience for every student involved. The Macy’s tour was the highlight of the New York visit, the store’s history, excellent marketing and merchandising along with the expertise of the tour guide is an experience that is hard to find anywhere else in the world. The students were fantastic and were a credit to the tutors and college. They were able to capture both the essence of New York and their personal experiences via photographs that are being exhibited in the foyer on Friday. We are already looking forward to taking Higher Education students to Paris and Milan next year!”

The Visual Merchandising & Design BA [hons] and Foundation Degree courses allow students to develop their creative thinking to develop innovative design solutions and working on specialist industry briefs enhancing their employability. The course also includes the designing and installation of a final project as well as compiling a practical and innovative industry standard design portfolio along with a public exhibition of the honours project.

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