IKEA praise students' work

Representatives from IKEA joined the judging panel for Hugh Baird College’s Visual Merchandising and Promotional Design End of Year Show this week. Organised by Hugh Baird’s Foundation Degree and BA (Hons) students, the event showcases their final course work with prizes awarded for the best.

The exhibition was launched with a Private Viewing, where IKEA’s Interior Design Manager, Melodie Higgins, and Retail Sales Manager, Ray Sutton, helped select the winning designs. This year’s themes were ‘Future Retail Design Proposal’ for the BA and ‘Austerity High Street’ for the Foundation Degree. Best in Show went to BA (Hons) student Emma Livesey for ‘Live Living’ and Foundation Degree student, Toni Becker, for ‘Beyond Body’. Other winning concepts included ‘Clip On’ based on the idea of every woman owning a ‘little black dress’ which they would change for each occasion using accessories to keep their costs down. The design won Foundation Degree student, Helen Delaney, the External Examiners’ Award, selected by Roderick Adams, Senior Lecturer for Interior Design at Northumbria University. The People’s Choice Award, voted for by visitors on the night, went to Lesley Armstrong with ‘Plug’. Lesley’s idea centred around children taking responsibility for their own spending through a reward scheme. Winner of the Tutors’ Award, chosen not only for her standard of work but also for her attitude and journey throughout the course was Foundation Degree student, Renata Koudra. Her concept was, ‘At Discretion’, offering a fashion tailoring service working alongside High Street stores to provide branded outfits in bespoke sizes for customers.

Speaking after the event, judge Melodie Higgins from IKEA said: “We’ve been very impressed with what we’ve seen of Hugh Baird College. The students’ awareness of the market, their professionalism and confidence demonstrate that they are industry ready and makes them very marketable. The tutors are amazing and both they and the students should be very proud.”

The free of charge public viewing of the exhibition runs from Tuesday, 14th June to Thursday, 16th June at Leaf Tea Shop & Bar, Bold Street, Liverpool. If you would like to find out more about the Visual Merchandising and Promotional Design courses at Hugh Baird College, why not come along to the College’s Open Day on Wednesday, 29th June at the Sixth Form Centre, Balliol Road, Bootle. Alternatively, contact the Student Advice Centre on 0151 353 4444

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