Festival bug hits local University Centre

With the festival season in full swing, a crop of forward thinking undergraduates are hoping to kick start their career in the festival management industry on a brand new degree course.

The Foundation Degree in Festival Management, which is subject to approval by the University of Central Lancashire (UCLan) and will be delivered at the Hugh Baird University Centre, offers students the opportunity to gain both the practical and academic skills required to work within the thriving and diverse festivals and events industry.

One of the first to sign up for the new Foundation Degree was 19 year old, Magan Farquhar. Having just completed the Level 3 Extended Diploma in Travel and Tourism at Hugh Baird College, there were a number of progression options open to Magan. As a keen festival goer and with her sights firmly set on a career in event management, she felt the new degree course offered her the best of both worlds.

Magan said:

“I was really excited when I heard about the Festival Management foundation degree and I can’t wait to get started on it. Having been at Hugh Baird College for a few years, I already know what a great place it is to study - the tutors and the support are brilliant and I’ve loved my time here. We’ve already had a tour of the new university centre where the degree courses are delivered and it has a modern university feel but is still friendly like the main campus and, as a HE student there, I’ll get a bursary from Hugh Baird too which will help with things like travel and equipment.

“I’ve been to lots of music festivals and the travel and tourism course gave me a brief insight into managing events. It’s something I’m really interested in. The modules on the course cover things like festival themes, planning and promotion, right through to risk assessment and security. I’m hoping to work on something like Creamfields in the future and maybe even start my own events company.”

Liverpool’s reputation as a world-class destination for events is supported by market intelligence gathered through the region’s Local Enterprise Partnership which states that, on average, visitors to the Liverpool City Region spend £3.4bn a year, supporting 46,000 jobs across the local economy. The increased popularity of festivals in recent years has seen Liverpool City Region develop an outstanding and eclectic programme of festivals and events. From the International Music Festival, Mersey River Festival and Liverpool Food and Drink Festival to the International Festival of Business, Africa Oye and Liverpool Pride.

The Liverpool Enterprise Partnership has mapped out a vision for the Visitor Economy sector, aiming to increase spend and jobs so that by 2020 annual spend of £4.2 billion is achieved supporting the creation of 13,000 new jobs. Much of this growth will be attributed to major festivals and events, encouraging increased numbers of visitors to the region. It will also showcase the talents of those involved in the delivery of festivals and events.

In developing the Foundation Degree in Festival Management, the Hugh Baird University Centre has forged strong links with big names in the business. With input and advice from professionals in the industry such as Creamfields Managing Director, Scott Barton and the Founder and Director of Psych Fest, Craig Pennington, the course content and delivery has been shaped by experts in the festival and events management field.

Offering his endorsement to the new Foundation Degree in Festival Management, Creamfields MD, Scott Barton said:

“The festivals industry is thriving and there has never been a better time to enter the sector. I am delighted to support the Hugh Baird University Centre, working collaboratively with UCLan, in training the next generation of skilled festival managers.”

Festival Management is one of several new and exciting degree programmes being launched for September 2014 at Hugh Baird University Centre. There’s still time to apply so, if you’re interested in finding out more about any of the university level courses or the generous bursaries offered to undergraduates at the Hugh Baird University Centre, apply online now, or telephone the Student Advice Team on 0151 353 4444.

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