As part of the Hugh Baird University Centre visiting lecture programme, representatives from digital design agency, Mobedia, gave a talk about the challenges and rewards of running a creative business.
As well as undergraduates from the Foundation Degrees courses which are validated by either the University of Central Lancashire (UCLan) or Edge Hill University, groups of students from the level 3 courses at Hugh Baird College were also invited.
Mobedia’s Client Services Director, Pip Martin, and Digital Director, Shaun Allcock, explained their education and backgrounds and how the agency started off with small projects and built up to working for big brands. Their first major account was car manufacturer, Kia, and they found that the power of being able to display a big named client on their website was invaluable. They now provide services to household names such as VW Audi, Proctor and Gamble and Tomy. They feel that part of their success is down to offering clients the full range of services all in the one place, from creative and digital strategy to web development and film and motion. The pair also stressed the need for processes in their business and said that without a clear process for everyone to follow, time is wasted and ultimately customer needs are not met.
Pip and Shaun went on to outline the types of qualities and skills they would expect in an employee including passion, dedication and a real interest in their subject. They noted that time management is key, along with friendliness as good client relationships are important.
BTEC Level 3 Graphic Design student, Nicola Stanton, said:
“The talk from Pip and Shaun was really good as it enabled us to see how you can start off as a small company and build your skills and network, to create a larger group of creatives. We were able to see a range of different projects using alternative techniques such as Moving Image and Advertising, and how the company work together to ensure the final outcome meets the needs of the client.”
Amanda O’Neill, undergraduate on the Foundation Degree in Information Technology which is approved by Edge Hill University said:
“I am keen to start my own business when I graduate from the Hugh Baird University Centre so the visit from Pip and Shaun was of particular interest to me. We really got an insight into what setting up in the industry is like and were able to ask them questions about how they got started.”
As a result of the link between the Hugh Baird University Centre and Mobedia, the company have also offered to provide critique on undergraduates’ digital portfolios. This means that, not only have the students gained valuable industry insight but they will also receive constructive feedback from Mobedia’s industry experts helping them to make improvements and develop their employability skills.
Hugh Baird College and the Hugh Baird University Centre offer a range of courses from entry level right through to degree level courses and all of our University Centre programmes are validated by either the University of Central Lancashire or Edge Hill University. If you would like to find out more, speak to our Student Advice Team on 0151 353 4444 or View our University Centre pages.