Undergraduates show final work at Degree Shows

The Hugh Baird University Centre Degree Shows came together this year in a week-long exhibition of work marking the undergraduates’ final projects.

On display was work from courses such as BA (Hons) Design (foundation entry), Foundation Degree and BA (Hons) in Visual Merchandising and Promotional Design, Graphic Arts and Digital Imaging and Photography, which are all validated by the University of Central Lancashire.

The work on show by Digital Imaging and Photography undergraduates were selected from their end of year ‘Open Project’. Before being put on display at the University Centre, they were exhibited at the recent ‘Exchange’ exhibition - part of the Liverpool based ‘Look15’ International Photography Festival. The work shows the variety and diversity of how the subject of photography can be interpreted to give a voice of expression, from exploring analogue work produced in the darkroom to documenting social change.

The Visual Merchandising and Promotional Design pieces were judged by a panel of industry experts, including Graphic Designer from Wirral Council, Head of Retail Operations at National Museums Liverpool, the Academic Liaison Manager and Learning Technology Development Manager from Edge Hill University and a Design Practitioner who specialises in contemporary jewellery. Also returning to the Degree Show as judges this year, were previous first class honours graduates of the course, Matt Longdon and Nikki Phennah. Matt is now Presentations Manager and 3D Designer at Tom Howley Kitchens, whilst Nikki is Graphic Designer at Brio Leisure.

Winners of the Best in Show Prizes for Visual Merchandising and Promotional Design were Elise Doolan from the Foundation Degree with her project titled ‘Barcode’ and Jane George from the BA (Hons) Top up with ‘Spot the Difference’.

Judge, Karen O’Connor, from National Museums Liverpool, said:

“It was brilliant we had a great time and as always the quality of the work was amazing!”

In fact, Karen was so impressed with one Visual Merchandising and Promotional Design exhibit that she is hoping to commission it for the Museum of Liverpool shop window in September. Sharon Rice’s display was based on the suffragette moto ‘Deeds Not Words’ which fits well with the Museum’s soon to return suffragette display.

At the Graphic Design Degree Show, the overall award for Best in Show went to Faye Hughes. She produced her exhibition in relation to the modern Swiss typeface Helvetica. Clean, stark, incredibly popular but surprisingly controversial, modern Swiss typeface can be seen in almost every contemporary context, from road traffic signage to logos and corporate identity for multinational businesses.

One of the judges for Graphic Design was Lecturer, Paul Abbott, who said:

“We selected Faye as Best in Show because her work took something commonplace, something we are all used to seeing and using in print and on our computers, and taught us about its power and effect. Her motives in exploring it related to issues of readability for dyslexics and showed an exceptionally well researched background to the project which translated into a bold and interesting presentation.”

If you would like to find out more about any of the degree courses on offer at the Hugh Baird University Centre, visit the website at www.hughbaird.ac.uk/university-centre.

A full gallery of photos from the exhibitions can be viewed on our Facebook gallery.

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