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The Visual Merchandising & Promotional Design courses offer undergraduates a unique insight into the inspiring and global world of retail and brand communications.
Undergraduates will develop creative thinking to capture the imagination of customers through a range of merchandise promotion techniques. They will include theatrical window displays; styling for fashion promotion campaigns; innovative retail design solutions, merchandise presentation and promotion communications.
Students will engage in the design process exploiting realistic, industry equipped design studios with the latest in digital design technologies in order to turn design ideas into 3D installations or concept models. They will be trained to harness their creativity in constructive and industry-focused tasks and projects in which they will create the inspiring design concepts behind the high street window displays and in-store configurations. For students to develop as designers, they will also be required to develop many underpinning practical skills required by todays workforce, such as: display prop building; model making; mannequin styling; display installations; fashion styling; merchandise handling; computer generated promotional graphics; creating and following installation guidelines.
To develop as designers, undergraduates are expected to engage in local, national and international trips and independent exploration to see first-hand how the global world of retail displays and promotes their products to the different world markets. Educational trips major cities ensure undergraduates foster a wider awareness of retail, fashion, interior and general design trends and in recent years groups have visited New York, Milan, Venice and London.
Undergraduates compete against the best Visual Merchandising students globally in international competition projects as well as ‘live’ industry projects for some of the leading high street retailers. As students’ progress to the third year, they are confident and ambitious designers who are focused on successfully competing for the top design jobs within the retail design sector locally, nationally and internationally.
All design staff have extensive industry related experience, current design technology experience including a wide-ranging array of industry contacts that allow students to be a part of the world of retail design and promotion.
This is an exciting industry to be a part of. One that is competitive, creative and rewarding.
Visual Merchandising & Promotional Design - BA (Hons) Top up
"What I love about the course is the working environment you get being in the studio space. The staff and students are all really nice and there is always someone willing to help you, whether it be a student or a tutor."
Many of our graduates go on to work in design practice in regional, national and international companies including IKEA, Forever 21 and Harvey Nichols, whilst some graduates set up their own design practice.
Some example of graduate careers include:
Head of Retail, National Museums Liverpool.
"We really enjoyed working with the undergraduates to come up with creative ideas to transform our shop window. All of their designs were incredible, they were so well researched and thought-through, using very simple methods to remember those who fought in the First World War. The winning design incorporated products available in our shops to animate the display, which was seen by all of our visitors and many others who pass the Museum on the waterfront."