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University Centre Lecturer works with Reds star Roberto Firmino

Creative Make Up Design & Practice Lecturer at the Hugh Baird University Centre, Lucy McKeown, has recently been beautifying Liverpool Football Club (LFC) star Roberto Firmino as part of a photoshoot for New York based Football Magazine, EightByEight.

Lucy, has been working professionally in the make up sector for over 20 years and has applied blusher, eye liner and more to many celebrities and has also worked with top fashion brands such as Vivienne Westwood during her career. The chance to work with Liverpool’s number 9 came about thanks to the extensive links she continues to maintain with industry. Lucy said:

The opportunity to work on this shoot came about thanks to a recommendation from a fellow make up professional based in the US. This shows how vital it is to constantly network with existing and new contacts locally and globally during your make up career.

Since the invention of social media the world and the make up industry has become a small place. It is amazing how much work is gained through networking online and showcasing your skills through social platforms. This is something I stress to my undergraduates. They need to understand how to showcase their skills and that’s why we’ve worked social media and digital skills into the Creative Make Up Design & Practice course.

Brazilian superstar Firmino, who is currently flying high with LFC in both the Premier League and the Champions League was the subject of a profile piece focusing on his glittering career. During the shoot, Lucy used her expertise in male grooming, which is a complex skill, to ensure Firmino was looking as sharp as his skills on the pitch.

Teaching staff at the Hugh Baird University Centre are actively encouraged to continue to operate in industry as this helps undergraduates to be taught up to the minute skills and they also benefit from Lecturers’ professional networks.

Colette Mawdsley, Dean of Higher Education at the Hugh Baird University Centre, added:

Lucy is a shining example of how we bring industry to the classroom. Many of our tutors are heavily involved in creative communities across the region and beyond. By remaining in industry, tutors are able to not only keep their skills current but are also able to ensure that our students are career ready when they leave us. I am extremely proud of how all staff see the value in sharing their networks and skills with our undergraduates. In the past, this has led to students receiving some unbelievable work experience opportunities and even job offers.

The Creative Make Up and Design Practice Foundation Degree at the Hugh Baird University Centre is approved by University of Central Lancashire (UCLan). For more information on please visit: or call 0151 353 4444.

To find out more about EightByEight, visit

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