Visual Merchandising & Promotional Design - Foundation Degree (FdA)

Approved by:
University of Central Lancashire (UCLan)
University Centre
Institution code:
UCAS code:

Course Details

This degree has been designed in close collaboration with the retail sector to ensure the delivery of a higher education qualification that will enable you to meet the demands of an ever-changing global retail design environment. Throughout the course, you will be involved in work-based/related learning, which will give you the opportunity to apply new skills and knowledge to a real working situation.

The course offers an introduction in Year 1 to a range of skills and knowledge in Visual Merchandising and Promotional Design, which include the design process through project briefs, visual merchandising theory and practice, fashion promotion and styling, spatial awareness, 2D and 3D digital design, product presentation and historical contextual studies. Within Year 2, skills are applied in the following areas: ‘live’ briefs, advanced product presentation, fashion promotion, visual merchandising, retail brand identity and promotion, contemporary contextual studies, preparing for industry employment and the designing and installation of a final major project exhibition.

The Foundation Degree in Visual Merchandising and Promotional Design will equip you with the vocational skills to apply solutions intelligently and effectively. You will develop a number of computer design skills by using industry software such as CAD and Adobe Creative Suite (CS). Industry experience opportunities are an integral part of this course providing experience of real working life within the design industry. You will be given the opportunity to gain work experience via ‘live’ briefs, realistic project briefs, and industry talks as well as work experience with personal development planning.

For entry requirements, please view the Course Handbook.
Two years, full time or three years, part time.
All students who successfully complete this degree may have the opportunity to progress onto Level 6 (Year 3) of the BA (Hons) Visual Merchandising and Promotional Design (Top-up) course at Hugh Baird College.

On successful completion of this qualification, potential career paths may include:

  • Visual Merchandising
  • Display Design
  • Fashion Promotion / Promotional Designer
  • Graphic Design
  • Product Stylist
For information about the Programme Specification and modules available please refer to the Download Course Handbook.

To find out more information about this course, or to speak to a tutor, please make an enquiry:

Make an enquiry


Student work, videos, useful links and testimonials.

Throughout my journey as a Visual Merchandising student, I have gained a wide range of knowledge and skills that I will surely rely on throughout my entire career.

Alice Harvey

The course been really beneficial to me. I now have more motivation and drive to move forward.

Helen Middleton

The one-to-one sessions are amazing. They have helped me move forward with my brand development and helped me to develop it further.

Lewis Sweeney

The feedback is very helpful and was delivered very well.

Charley Grant

How much will this course cost me?

Tuition fee loans cover university/college tuition fees and are paid direct to the university/college by Student Finance England, so you don’t need a pot of money up front.

They are available to all eligible students regardless of household income. The amount you pay back is dependent on how much you earn and not how much you owe and you won’t need to start paying them back until you are earning more than a certain amount.

View Fees

Please note: Discover Uni data is available for Foundation Degree courses only, not Foundation Entry or BA/BSc Top Up courses. Where there is no data, the course will be new, and data will be available from the 1st year of completion.

It’s never too late to learn

We welcome applications from mature students (aged 21 years or above). Even if you don't have the entry requirements, you may have gained knowledge and skills from relevant work or life experience, so we would consider your application on an individual basis.

Frequently Asked Questions

Below are some frequently asked questions that we are often asked:

We want to make your university education as flexible and affordable as possible. We offer a number of financial support options to help you go further by staying local. You don’t need to pay for your tuition fees up front - Tuition Fee Loans cover university or college tuition fees and are paid direct to the university or college, by Student Finance England.

They are available to all eligible students regardless of household income. The amount you pay back is dependent on how much you earn. You may also be eligible for a Maintenance Loan to help support your living costs. For more information, visit

Yes. We have a dedicated team of staff on hand to help guide you through the admissions process, from selecting the right course, to completing your UCAS application and applying for financial support.

If you have any questions, or need help at any stage, call the Retention and Progression Team on 0151 353 4444, or email

Important terms, conditions and disclaimer information about our courses can be found on our Wider Information Set.